Digital marketing is an excellent way to get your brand noticed on the world stage without excessive efforts on your part. And if you aren’t already harnessing the myriad of strategies that make up this huge arena, you should probably read this article now. And despite the fascination with the latest trends in marketing, there are some underrated strategies that can often outperform these more fashionable approaches with ease. This article looks at 3 of these right now and with any luck, you can incorporate them into your own campaign sooner rather than later.
Okay, this bad boy has been here as long as digital marketing has existed, but it can still add an awful lot of value to your marketing campaign. You simply have to follow some basic guidelines to get the most return for your efforts. People have discussed about how Facebook would be the death of email marketing, but that simply was not the case. There are 3 times as many email accounts in existence than all of the social media profiles combined. SO when you consider this massive advantage, why shouldn’t you start taking email a little more seriously? You can start email listing at any time during your marketing strategy and it should fit in seamlessly. Think about using a cool subject line and do a little research into how to ensure that your emails hit the target. It’s still free the last time that we heard, so there’s really no excuse as to why you don’t have one in place right now!
You’ve probably already cursed the Instream YouTube adverts that force you to watch 5 seconds before you can enjoy your selected music video? Well these Truview offerings present a massive opportunity for digital marketing campaigns. The visual power is immense and despite annoying the hell out of many music fans, they really do work. Product videos offer a 70% higher chance of a conversion as opposed to more traditional methods. Check out the costs of these commercials and you may be surprised at how reasonable they can be.
Although some marketers are rather less than enamoured with this form of paid advertising, there are twice as many who swear by this strategy. You can use the excellent demographic tool to find your target audience. The adverts are fairly cheap when compared to Google Pay Per Click and the potential is massive. If you are trying to target internet tv canada based audiences, Facebook will allow you to select that group with a few tweaks. Just remember to update your advert at least every 4 or 5 days and use fresh content for the new version. The targeting options really are unrivalled here and if you end up showing to the wrong section, you will only have yourself to blame. You will only pay for each time a potential fan lands on your website and you can ensure that each of these already has an interest in your service or product.
We do hope that you have seen enough here to give at least one of these methods a go!
Author Bio: Warren Brown is a freelance blogger and an ace creative write with many years of experience writing for top blogs. Warren has written on a myriad of topics and has written several posts for us.