If you have a business website and you want your potential customers to actually come and visit it, you need to be SEO aware. And despite this fact, there are thousands of business owners who appear oblivious to this vital fact of digital marketing. Just because your own business idea is not related in any way to technology, doesn’t mean that you can afford to ignore the way that it works. This article covers a number of basics with regards to how SEO can make a huge and positive impact to your business website and the way that your brand is perceived. It is as pertinent to local businesses as it is to online international companies.
Seo is not all about creating a quick route to your website via the search engines, and that is where many misled opinions fail badly. It is all about making the user experience as smooth and enjoyable as possible. In order to appease the fussy search engine crawlers, it is vital that your website ticks all of those SEO boxes with some style. Google and the other search engines really want your website to be both useful and appealing to whoever types in their requirements into that box. And if it deems that your site is not really optimised effectively, you’ll be banished to the pages that nobody ever visits.
What Are Search Engines Interested in?
You must have heard that phrase ‘Content is King’, right? Well it certainly is at the top of the tree as far as search engine crawlers are concerned. This can be determined by the text on your pages, the theme that is given, the titles, and the descriptions. They are also interested in the amount of authority that your sites exudes and the overall user experience that is felt when someone visits your business website.
What Are They Avoiding?
And the very same search engine crawlers absolutely have no time for sites that have stuffed keywords, bought links, and an overall dismal user experience for all concerned. You’ve probably seen those sites that have more adverts than you can shake a stick at. Those are the ones that are not even in the game as far as Google and his buddies are concerned. Check out the bounce rate of your existing site and if it is anywhere near 80%, then you have a problem.
Stay Consistent With Domain Names
Okay, these may be real easy to come by these days, but you still need some benchmarks here. If you are promoting a company that provides Canadian work permits, your domain should reflect that fact. And although you may pay more for a domain name with these details in a clear format, you should make that investment without a second thought. Plus having a few choice keywords in your URL will not do any harm either.
Ready For More?
There are plenty more SEO tips out there, but these will get you started and you can do some research on the others when you have these nailed down. Good Luck!
Author Bio: Warren Brown is a freelance blogger and an ace creative write with many years of experience writing for top blogs. Warren has written on a myriad of topics and has written several posts for us.