If you are already using the might of social media for your 2014 marketing campaign, how is it working out for you so far? These platforms offer an excellent base for promoting your brand product or service and it seems that more businesses are jumping aboard the good ship social media for s similar dose of ROI. But if your own campaign has started to falter, perhaps you should stop for a second and look at the latest trends that are influencing this huge marketplace. We’ve managed to highlight 4 key areas that can really have a positive input on the way that your own set of strategies pan out for you. So please take a few minutes to read the rest of this article because it could prove to be very profitable in the long run.
In 2014, more brands started to wake up to the fact that in order to give their customers what they really wanted, they needed to listen a lot more attentively in the first place. Social listening is where the marketers use certain software and strategies to pick up on what their audiences are saying about their brand. By listening to your audience, you can start working out exactly what issues, if any, exist. To get the best results from this bespoke activity, you should first understand what it is that you are listening for in the first place. And you should also take care to understand the context under which the conversation has taken place. If they are venting to their buddies, you can usually adjust accordingly. Once you start to build up a pattern, you can start to adjust your own strategies accordingly.
Paid adverts are now a big part of social media marketing and the results are pretty cool to say the least. Around 60% of businesses that use social media have now turned their attentions to the paid options. Facebook Ads in particular have a great way of targeting the perfect audience. You can select each demographic parameter as you go through the process, it is pretty easy to figure out. But quite a few businesses are not taking to this flavour of social media marketing, and that is sad. In order to get the most out of the experience you need to establish your objectives as follows:
- Establish Your Goals
- Know Your Audience
- Check Out Your Competition
- Test and Measure
Using Email and Social Media Together
These two are not such strange bedfellows, and in fact they can complement each other very well. You can use email testing to figure out the best Facebook headlines, and vice versa. If you are promoting internet tv channels, you should try combining these 2 entities sooner rather than later. Start incorporating your email address into your social media headlines and start fitting your social media followers’ enthusiasm into your email account accordingly.
Ready To Go?
By following these 3 powerful trend patterns you should see your social media efforts do very well indeed!
Author Bio: Warren Brown is a freelance blogger and an ace creative write with many years of experience writing for top blogs. Warren has written on a myriad of topics and has written several posts for us.