A website with zero traffic is like having a store in the middle of nowhere — don’t even expect to have customers. But thanks to powerful search engines like Google, potential customers can easily find your site — if you’ve already invested in search engine optimization (SEO) or pay-per-click (PPC) strategies.
It’s safe to say that site traffic is an essential factor that directly affects an ecommerce site’s revenue. But don’t just focus on numbers, you should also attract the right audience. Both SEO and PPC allow sites to attract the right kind of audience by choosing keywords to rank for.
Which is better for ecommerce sites? SEO or PPC?
This is a highly debated topic. Most companies utilize either SEO or PPC while some bigger ones take advantage of both. But, honestly, SEO beats PPC in cost efficiency and ROI in the long run.
PPC can be useful but only situationally and it’s an investment that constantly requires a huge capital. SEO, on the other hand, can be done with little to no investment at all. Of course, you can do it SEO on your own, but hiring an SEO expert can help you achieve high ranks on search engine results pages (SERP).
We really believe that SEO can do wonders for your online business and, if you’re still not convinced, keep reading this article to learn why SEO is better than PPC…
5 Reasons Why SEO is Better Than PPC
1. Organic results are 8.5x more likely to be clicked
According to SEOmoz, organic results have a higher chance to be clicked on– yes, 8.5x compared to paid search results. Most people simply hate online ads and would prefer to click on links that provide helpful information and are not directly selling to them.
2. SEO will benefit your site longer
PPC is a high-cost investment that’s best for immediate, short-term results. Large companies use it because they can easily spend tens of thousands of dollars a month. SEO, on the other hand, is a very low-cost investment that may take some time to build but can potentially benefit your site forever!
3. SEO has a higher ROI
Investing in SEO requires a small investment each month or even none if you’re an expert writer and SEO marketer. On the other hand, PPC is an investment that requires a lot of cash. You can’t get favorable results with PPC if you’re not investing thousands of dollars a month. So, yes, SEO has a much higher ROI compared to PPC!
4. SEO allows you to build your site’s authority
People love businesses that have gained their trust and loyalty. The more that you share helpful content on social media and your blog, the more likely your customers are going to trust your business. You can eventually build your site’s authority this way.
5. Local SEO can do wonders for your business
Targeting a specific area or city is a great way to attract people that live in that area. Most businesses have found it more profitable to target local customers than international ones — more focus, more power. Did we also mention that it’s easier to rank for local SEO?
Choose SEO for Your PrestaShop Site!
These are the reasons why we highly recommend SEO over PPC for ecommerce sites. You can still use PPC but just to test your SEO strategies. We suggest you start studying more about SEO so you can have a full grasp of what it can do to your site and how you can start improving your site’s SEO rankings.
Start boosting your site’s search engine rankings today by purchasing our PrestaShop SEO packages!