There can be little doubt that a popular blog with a well thought out layout can work wonders for your business website. In fact, many smaller businesses have done way with their websites in favour of hosting a blog that is far more flexible and offers a better user experience. But whatever the combination that you are trying to achieve, you still need to stick to some simple rules to ensure your blog hits those dizzy heights. We’ll cover a few of the more vital ones here and we’ve thrown in a few less obvious points that could really make the difference in the long run. You should remind yourself that your blog is there for others to enjoy and as such, you should be aiming to create a user experience that people will love so much they will always want to return for more. With these thoughts in mind, here are a few common oversights that you should try and avoid if at all possible.
Writing a hit article is always going to attract visitors to your site and it is what every aspiring blogger tries to do every time they pen some content. These are pure gold and if your readers start sharing the piece, you can often see a whole bunch of new admirers rocking up to check out your blog. So ensure that you manage to keep these quality posts visible on your blog. They needn’t be on the front page, but highlight their existence by way of a few links that are nice and visible. Use your new posting pages to display the links and this way, your new readers can discover these gems for themselves.
Instead of relying on the calendar as a way to offer your visitors a navigation tool, try and be more considerate. Using the timeline can cause frustration and plenty of bounces in the long run. Instead, why not use the blog’s features to categorise postings more effectively? Most decent templates have plenty of tools that allow for placement of postings. Ensure that each category title is appropriate to the contents and your readers will appreciate this. But you should also try to avoid over-categorising the menu features.
Slow and Irregular Publishing
If you have chosen a topic that attracts readers old and new, ensure that you offer up some fresh content as often as possible. If you can manage a daily update, then all the better, but once a week is probably the bare minimum. It’s a great idea to set up a publication schedule and stick with it. But you should also avoid posting just for the sake of it because this will also lose you loyal followers eventually.
Try to find a topic that you are confident about and stick to it instead of introducing new ideas. Your visitors will become confused and you will probably see an exodus rather than a new influx. If you are targeting movers calgary area type followers, remember to concentrate on that demographic when you are writing blog articles.
Seen Anything Familiar?
If that is the case, just remedy it sooner than later and let us know the results!
Author Bio: Warren Brown is a freelance blogger and an ace creative write with many years of experience writing for top blogs. Warren has written on a myriad of topics and has written several posts for us.