The evolution of the iPhone is something that has gripped the world ever since the first smartphones were released early in the 2000s. This is because the iPhone has opened up communication in ways which previously could not be imagined. The rise of smartphones means that the world is hyper-connected at all times.
The first iPhone was sold in June 2007. Over the past nine years, the iPhone has consistently sought to outpace its rivals in a bid to remain the premier worldwide mobile brand.
The initial was a 4GB phone that retailed for $499 (US) and an 8 GB model at $599 (US). The ability of users to download ‘apps’ onto the phone, allowing them to do a range of tasks from map-reading to emailing meant that the phone was an extremely attractive proposition for technophiles around the globe.
Hundreds of people queued at Apple stores across America. in order to get their hands on what the media had dubbed the ‘Jesus Phone’. The phone had seemingly captivated the whole nation.
The phone was released to the rest of the world a couple of months later. You would have to have been living under a rock at that time to miss the Iphone’s cultural impact. Never before had the world seen such an acute frenzy over a mobile phone.
Over the years the iPhone has continued to be held in the public gaze. No other smartphone has had the prolonged success of the iPhone. Challengers such as the BlackBerry put up a valiant effort, but in the end, the Blackberry fell by the wayside thanks to the shrewd marketing of the iPhone as a ubiquitous choice which left all other competitors far behind. Unlock an iPhone so that it can be used by any carrier.
The iPhone has continued an upward trajectory since it was released. To date, the iPhone has sold more than 600 million times from 2007, making it by far the most popular smartphone choice on the planet. Apple’s savvy marketing has been able to keep the iPhone in the minds of many consumers since the early days of the product.
That is not to say that the iPhone hasn’t had its fair share of critics. Some have accused the phone of being all style over substance – a mere fashion accessory compared to cheaper phones on the market which have decidedly fewer features. Other people have claimed that the phone overheats too rapidly (although safety fears over the Samsung Galaxy Note 7 having the potential to explode have superseded concerns about the iPhone).
Walk down the street of any major city today and you will see people talking on their iPhones or using it to read a map of the streets they are walking along. The rise of the iPhone does not show any signs of being stopped in the near future because the brand is so synonymous with the concept of smartphones as a whole.