Setting up and designing a website used to be very complicated that only experts can do it. Ongoing site maintenance requires dedicated time and effort. There used to be no way you could manage your own website. However, with the introduction of website builders, things have changed. You can now create your own site and get it published in just hours for minimal investment.
As a business owner, you should know that your site only has seconds to capture the attention of internet users, deliver on its promise, and keep visitors interested. So to make sure you are creating a website that works for your business, take the following tips into account:
Have a Vision
When you create a site with the website builder free, you must have a vision for your site. Page designs will come later but first, you have to carefully and strategically plan in advance. To define your vision, determine what your site is for, what kind of site you want, and the reasons people should visit your site.
Plan your Contents
A great website doesn’t just have appealing pages but also relevant, unique contents that are in tune with your vision. Use strong headlines and titles to grab attention. Inform your visitors about what exactly your website is about with just one glance. Refer to your mission statement to ensure you are always on topic.
Determine Who are you Targeting
You must know the kind of internet users you are attracting to your site. Try to think like them and consider what you would be looking for. Why would they visit your website? Keep in mind that you may have to present information differently for various age groups, level of expertise, and professions. It is important that your site meets the needs and wants of your ideal visitors.
Set Achievable Goals
Once you have defined your vision, it is time to set realistic goals for both the short and long term. For instance, if you want to expand your business into a new market, ensure your site is that business’ natural extension. Think about how you want to promote your website and what features you may need to do so. If you want to establish an online community, you need to integrate tools like social sharing, forum posts, and comments. Having clear, realistic goals in mind will let you choose the features, add-ons, and widgets which will help you achieve them.